Written Assignment #4 Essay Example | Topics and Well Written Essays - 500 words

Written Assignment #4 - Essay Example Byzantine, as the East came to be known has also produced a number of artworks in religious inspiration that became the groundwork which was later on brought and adapted by the Western artists and continued through time with a unified progression. The observations on these understanding can be regarded in how the image of Virgin and Child has changed as rendered by different artists with in different periods. The image of the Byzantine icon of the Madonna and Child on a Curved Throne commences the inspiration for the succeeding paintings that depicted the image of the Virgin and Child in the 13th century. Color plays an important role in the representation of the scene. Prof. Soltes points out that â€Å"We recognize the importance of the symbolic colors, the red of blood of sacrifice, the blue of the sky of truth, the green of spring of resurrection† (â€Å"Lecture Fifteen: Early Renaissance Painting in Central Italy†). Gold is another important color which can be found in abundance in this painting which replaces light in the image. The halo is a symbolism both of the mother and the child where Christ’s halo has a crucifix is suggestive of his character as both God and human alongside with his sacrifice. In this painting, Mary’s head is tilted and the child is described as a miniature adult with his hands in that most familiar gesture and with two angels on either side. Cimabue’s Madonna of the Holy Trinity applies the same colors of red and blue but with less gold. Instead of looking at Christ, Mary looks directly and the audience is confronted with her stare. There are a number of angels, a total of eight, surrounding the main image and unlike the first painting the angels here are more mature but still smaller compared to the mother and child seated in the throne. Duccio is regarded to have been an important figure in bringing the Byzantium art into the consciousness of central Italy. In his Maestà  ,

Examining The Concept of Politically Correct Speech Essay Example for Free

Examining The Concept of Politically Correct Speech Essay Lets be politically correct about this. This is a common statement people make when they want to avoid offending people. This is the goal of the concept of being politically correct: avoid offending peoples sensibilities. Case in point, it is not uncommon to call blind people visually impaired. The reason for this is that somehow the word blind became derogatory. Well, actually it didnt and neither did a number of benign words but in the 1990s there was a movement that started with the clear intention of making words as antiseptic as possible. The movement was somewhat mocked at first and pop culture comedian George Carlin quipped It is just a means of people hiding their guilt without really atoning for their sins. But, the politically movement has far from gone away. In fact, it has gained significant momentum in certain quarters. This is good in some ways and negative in others. One of the most negative aspects of the political correctness movement is that perpetually trying to be politically correct has a tendency to hinder communications. That is, when people are always trying to choose their words or phrases carefully they may find the end result to be stilted. That is to say, the words they select in their writing or oral presentations may end up being silly. Again, most people assume a blind person is blind. If one refers to a blind person as optically challenged then one may discover the audience laughing at the choice of words. This is because it is obvious the individual is going really out of the way to avoid hurting anyones feelings. Granted, this end result may avoid offense but it could also yield laughter. If that was not the intended result of your actions then the actions would be deemed a flop. Sorry to be so blunt but this is the common end result of going to ridiculous extremes in order be politically correct at the expense of using good language. There are, however, some benefits to politically correct speech. This is most evident in the workplace. Remember when it comes to success in the workplace success will often be based around relationships with people. If your relationships with others are not as best as they can be then you may discover your career suffering. This would obviously be a bad situation and best avoided. Since one of the most common ways of developing bad relationships is through offending people seeking to be more politically correct in your dialogue would not be a bad idea. If you are involved in the insurance sales business there will be a multitude of people whom you will come in contact. As such, you would want these people to feel as comfortable as possible and opt to avoid using words that may prove offensive. For example, you would want to avoid calling the elderly old if you come in contact with such individuals. Sticking with the term senior citizen would be a much wiser option. Of course, you will want to select words that are sensible and not silly. There is a fine line between politeness and parody when it comes to speaking in a politically correct manner. However, if you use simple logic and common sense in your approach to selecting politically correct terms you will avoid many of the common political correctness pitfalls associated with the movement.

The External Triggers For Change In Toyota

The External Triggers For Change In Toyota In today dynamic marketplace, change management has become a very vital element of the organisation development. Change doesnt not always imply innovation, thus, change is defined as a part of organisation invariably influence people and process of the organisation (Cole, 2008). The pace of global, economic and technological development makes change an inevitable feature of organisational life. Change can be classified into planned change and unplanned change. Unplanned change is a piecemeal reaction to circumstances as they occur. Whereas, planned change is change that is designed and implemented in an orderly and timely fashion in anticipation of future events (Hayes, 2002). For instance, the implementation of Just-In-Time (JIT) operation in the Toyota Production System (TPS) is considered as a planned change. It is because the adaption of JIT is gone through a planned and well-managed change process. Change is crucial to strategy and vision generation when organisation is preparing for the strategic planning process (Burnes, 2004). Change is an alternation of organisations environment structure, technology or people. Organisation often view change as a continuous process that they need to capture the learning and pass it on. The forces of change can be divided into internal and external forces. External forces include economic factors, and new market opportunity. By contrast, the internal forces inside an organisation can lead to a change (Griffin, 2003). Organisation need to clearly clarify the factors, which have triggered the changes. After that, a change management approach should be undertaken, which comprises of change management process, approaches adopted to minimise the resistance to change and an overall performance evaluation program of the change. History of Toyota Toyota Manufacturing Corporation (TMC) story starts, when Sakichi invented the wooden Toyoda handloom, which was to revolutionize the countrys textile industry. Toyoda Automatic Loom Works, which is now known as Toyota Manufacturing Corporation (TMC), was founded in 1918 by Sakichi Toyoda and Kiichiro Toyoda. Kiichiro Toyoda had travelled to Europe and the US in 1929 to research automobile production and begun researching gasoline powered engines in 1930. The 1st A1 prototype passenger car was completed in year 1935 (http: //www.toyota.co.uk). Toyota began its operation in Europe since the early 1960s. They attempted to design the car based on Europe market needs and wants. Further, Toyota had established a manufacturing plant operation in UK in year 1989 because of the strong tradition of vehicle manufacturing in UK and the large domestic market for their product (http://www.toyotauk.com). In year 2004, Toyota has become the one of the top three car manufacturer, alongside General Motor (GM) and Ford. Globalisation has forced Toyota to improve their business process to be more competitive in the global market. Toyota has established a clear vision 2010 Global Vision Strategy. The mission of Toyota is to create a more prosperous society through automatic manufacturing. Therefore, Toyota has to always focus on the future of the automobile industry when deciding the position of the company. The vision of Toyota aims to achieve long term, stable growth in harmony with the environment, the global economy, the local communities it serves and its stakesholder (http://www.toyota.co.jp). Forces for Change The external and internal forces have resulted in the need of change. The external triggers for change are derived from outside the organisation. The external triggers for change in Toyota: Globalisation The declination of barriers to the free flow of products and services had driven the trend of globalisation. Globalisation has opened up new market and created opportunity for business to expand their market share (http://news.bbc.co.uk). Increased Competition The increased the competition in the market has forced companies to improve their business operation to be more competitive in the market. For example, as a global player Toyota, frequently confront each other as competitors in nation after nation. Ford, for instance, has 5 car-design centres scattered around the world, each focus on specific market segment (Terpstra and Sarathy, 2000). As a result, change may occur. In this assignment, case regarding to the impact of change on TPS had changed the company policy, process, and decision making. Tough rivalry There are many aggressive competitors, such as Nissan, GM, Ford and so on. Most of them have established their own competitive advantages in the global market, thus, this may constraints Toyota to gain more market share in the global market (Hill and Jones, 1998). Thus, there a need of change for Toyota to create their competitive advantages. Low Demand The demand of consumers is low so Toyota needed to turn out low volume of different models using assembly line instead of supporting the dedicated assembly lines for one vehicle. Finally, Ohno developed the TPS, by adapting the Ford production system to improve the effectiveness and efficiency of production lines. This idea was derived from the trip to Ford factory and designed to achieve three main objectives: costs reduction, quality improvement and zero inventory (Lynch 2006). The internal triggers for a change in Toyota: The introduction of JIT The new management philosophy Just-in-time system had been applied by Ford companies in 1910. They arranged all the elements of a manufacturing system people, machines, tooling, and products in a continuous system for manufacturing the Model T automobiles designed to make huge quantities of limited number of models (Lynch, 2006). As a result, Ford became the largest car company in Japan with GM as the second largest manufacturer, together manufacturing over 90% of the vehicles manufactured in Japan. New product innovation There is a need of new product innovation because the increased fuel price has influenced the consumer buying behaviours. Therefore, there is a need for Toyota to develop fuel-efficient vehicles and hybrid vehicles (Lynch, 2004). Management and Marketing The poor management of Toyota in India has led to a lockout in India plant. The falling demand of car in Philippines has led to the Toyota plant close down because of the poor marketing expertise to help the Toyota to increase their product awareness (http://news.bbc.co.uk). Operation problem Based on the mass production paradigm of the day, economies of scale alone should have made this an impossible for the tiny Toyota. The new discovery of the technology that used by Ford in production line became a threat for Toyotas position in the market. The only way that it could survive was by finding new and flexible production methods that could help them to create more value on car manufacturing process (Lynch, 2006). Production Lines There are numerous problems with Toyota (without using the technology in its TPS) (Turban, 2008): Problem in its supply chain and its operations, and its car keeping costs mounted. Customer dissatisfaction increased due to Toyota inability to deliver cars to dealers on time. Management used computer that generated useless reports and data. Thus, management faced the problem in using the data strategically. Internal department often failed in file sharing and information exchange. Thus, it had slow down the speed of reporting. Report system that used in TPS always provides inaccurate information and information overlaps. Management failed in making decision in a given time due to the inaccurate information. Types of Change Change is the transition from one state to another. There are three types of changes which may undertake by the organisation to response to the change in external and internal environment: Incremental Change According to Hayes (2002), incremental change is a continuous adaption and modification of organisation existing strategic, process, policies and system. It is risk for an organisation adapts incremental change if the external forces of change are great because the opportunity of organisation development and expansion may be constrained by the existing systems and operations. Strategic Change Strategic change is the proactive management of change in organisation to achieve strategic objectives, which involves establish new systems, policies or procedures (Lynch, 2003). Transformational Change Transformational change may involve both strategic and incremental change because the intervention leads to alignment among the organisations strategies, design element, and culture (Johnson and Scholes, 1999). The revolutionary of Toyota is considered transformational change. The transformational change of Toyota occurs in response to external and internal disruptions, which consist of tough rivalry, internal company dynamics and so on. There disruption severely jolt organisation and push them to alter business strategy, and in turn, their mission, values, structure, systems, and procedures (Cummings and Worley, 2001): Transformational change involves altering most of the featuring of the organisation and achieving a fit among them and with the firms strategy. Today, the demand of better quality has been on the increase for the past two decades or more. Toyota has change process in production, business operation and retail system. The culture of Toyota has changed as they attempt to develop a lean organisation. Previously, the culture of Toyota is problems of production are corrected later and quality of controlled by additional inspection and containment. Now, they build a culture that stops to fix problems with the core philosophy of eliminating waste (Liker and Meier, 2006). Transformational change happens in situation experiencing huge change and uncertainty, thus, changing never finished as new structures and process will continually have to be altered to fit the changing condition. The adaption of JIT approach in TPS enable Toyota to produce different types of cars in one production line, thus, it has increase the ability to Toyota in response to the different types of customer preferences (Hino, 2006). Transformational change requires innovation and continuous learning. Toyota is considered as a learning organisation because their culture is stopping the problem and fixing the problem at that time. This typically is a continuous learning process and trying new behaviours, assessing their consequences, and modifying them. Learning occurs at all levels of the organisation from top level management to low level management (Liker and Meier, 2006). Change Management Of Toyota Change is a critical part to be managed when Toyotas globalization had started exporting the Crown to the United States. Thus, a well-organised change management process (Appendix 1: Change Management Process, p 20) needs to be carried out to avoid the problem of inefficiency works due to the lack of concentration on specific aspect (http://blogs.iht.com). According to Hayes (2002), there are several steps involved in the process of change management: 1. Recognition: Organisation has to be clearly aware of the external and internal factors (Refer to force for change above) that lead to a need of change take place within the organisation. In year 1940, Ohno Taiichi, chief engineering of Toyota found that it is difficult for tiny Toyota to compete with Ford and General Motors (GM) (the world largest car manufacturing company) in a global market. The only way that it could survive was by looking for new and flexible production method that could help them to establish their position in the global market (Lynch, 2006). Other than that, the demand of better quality of the market has indicated the problem of traditional TPS focuses on reducing per unit costs generates a mind-set of never stopping the line because higher production number theoretically equal lower cost per unit (Refer to the internal and external factors, which trigger the need of change). 2. Start of Change Process: In this stage, it involves the translating the need for change into an aspiration of change among the people, deciding who will manage the change and building a workable and effective change relationship. In order to start the change process, Ohno had visited the Ford factory because of the belief that Ford factory can provide him a way to modify the TPS. However, Ohno found that the Ford production was flawed. In response, he looked for a way to make mass production efficiency with small production volumes and at lowest costs Just-In-Time (JIT) approach (Stevenson, 2007). Thus, forces of change have encouraged Toyota to develop lean system for TPS by adopting JIT approach (Appendix 2: Attributes of Lean Organisation, p21) (Appendix 3: Traditional unit-cost-focused manufacturing, p22) (Appendix 3 (a): Lean Waste Reduction Result in Lower Total Cost, Improved Delivery, p23) (Hill, 2007). 3. Diagnosis: Then, diagnosis of reviewing the present and identifying the future for better change management is taken place. Reviewing the present state can help organisation to the need of change through diagnosis the causes of problems, current deficiencies and opportunities. Organisation may able to clearly identify what is changing and the future direction through reviewing the current state. Organisation have to imagine how and what future that business likely to achieve and then establishing objectives to accomplish it. The present state of Toyota is unable to produce the types of cars, which can meet the market needs and wants, mass production lead to high waste, and so forth. Therefore, in order to a well-entranced global company, Toyota had established the major objective of revolutionary TPS is to build up competitive advantages- affordable price and high quality and eliminate the problems of current TPS, so that Toyota can compete with other larger car manufacturer although their market share is smaller (Krajewski and et al., 2007) (Appendix 4: Toyota Production System, pg 24). 3. Prepare and plan for implementation: Subsequently, organisation need to make choices such as which method should adopt for the change and whether full or trial implementation should be run. Toyota had established 14 management principles (Appendix 5, pg 25) in its new TPS to guide its operation in various countries including UK (Liker and Meier, 2006). The 14 management principles have developed Toyotas supplier throughout the value stream. Furthermore, Toyota has established four underlying principles to TPS (Stevenson, 2007): Work should be finished specified as to content, sequence, timing and outcome. Every customer-supplier connection, both internal and external, has to be direct and specify. The people who involved in the connection, the forms and quantity of the services and goods and so forth need to clearly indicated, The flow of products and services must be simple and direct goods and services are directed and specific person or machine. Any improvement in the system must be made in accordance with the scientific method, at the lowest possible level in the organisation. 4. Implementation change: The implementation of change need to be carried out in an appropriate time. Further, organisation needs to be focused on monitoring and controlling actions to ensure everything flow smoothly. The implementation of lean system has affected the Toyotas internal linkages between its core and supporting process and its external linkages with its customers and suppliers. In the human resource department, they had emphasised on the right incentive systems that reward team work. Toyota has provided training and education for employees regarding the responsiveness of system to problems that makes the seemingly rigid system so flexible and adaptable to changing circumstance (Hino, 2006). As a consequence, Toyota developed a new HRM system inserted new program such as assimilation (process of bringing people into their new TPS culture) and training (On-the-job Training-OJT) into the recruitment system. They are adopting the OJT to encourage employees to learn their own jobs well to be able to train others (http://www.toyotauk.com). Furthermore, they exert tremendous efforts to develop people who live in their system through the kaizen program (continuous improvement) such as suggestion program, quality circles, leadership development and the like (Liker and Meier, 2006) (Appendix 6: HRM Framework TMUK, pg 27). 5. Review and consolidate: Feedback of the change process is needed for review and consolidation. Consolidation primarily refers to the unfreezing concept of Lewins model. After implementing the new TPS, Toyota had announced there is a huge reduction of costs in production process. Further, Toyota can better response to the customers needs and wants. To sum up, organisation may not able to sustain in the market if they dont manage the change process properly. Thus, managing change and the ability of perceive the change is crucial to future success. The resistance of Change However, there are some circumstances faced by Toyota when implementing the change in their operation. According to Mr. Stevenson, the employees of Toyota fear that they will be unable to implement the JIT approach in production with reach the cost-efficiency objectives, and therefore develop negative attitude toward the change or behave poorly if required to use them. Besides that, the staff of Toyota has used to the traditional production. Every day, they are doing the same job, thus, they rely on habits in doing the job. The habit of the employees has become a source of resistance to change. Furthermore, the implementations of changes require high capability workers and high skills workers. Some employees are fear of losing status, jobs, authority and other economic benefits has refused to change. It is because the changes lead to some change in the organisational structure of Toyota. Some low level workers have been promoted to become high skills workers to participate in the production lines. Some older workers are not able to cope with the changes, thus they tend to resist change. Techniques for Reducing Resistance There are various methods can be used to overcome the resistance to change: education and communication, participation, facilitation and support, negotiation, manipulation and co-optation and coercion. Among those techniques, Toyota has applied the education and communication techniques. They discuss the change with the employees to help them to see the logic of change. They try to understand the problems that faced by employees during the change process and attempt to solve it out. Apart from that, participation is undertaken by Toyota to work out the problem of resistance to change. Toyota has involved all the employees in the implementation of lean system in business operation. Toyota also provides supportive efforts such as training and development, which help the employees to adopt the change easily. (Source: Interview from Sales Executive Mr. Stevenson, R.) The Impact of Change on Toyotas Operation Production Process The external and internal factors had encouraged Toyota to build lean system in TPS a philosophy of continuous improvement and forced problem solving that drives out waste, which can help create a lean organisation. By implementing the new production system, all the stages in production must be carried out by establishing the quality and continually improving quality standard; therefore, it can meet total quality standards and delight customers. The revolutionary of the TPS has completely changed the manufacturing process in term of inventory, scheduling, quality control and so forth (Taylor and Brunt, 2002) (Appendix 7: JIT contributes competitive advantages, p 28). The revolutionary of TPS had encouraged Toyota create one-piece flow within the organisation because it helped Toyota to eliminate waste, force problem to surface, create interdependency, make problem uncomfortable and identify weak links in the flow and strengthen them (Appendix 8: Waste Reduction Model, pg 29). Thus, it can save their resources and uses it in other areas (Liker and Meier, 2006). The new TPS helped Toyota in establishing standardised process and procedures to create consistent performance and better manage their operation around the world. The revolutionary of the TPS is focusing on flexibility by basing production on demand rather than simply on capacity. According to Mr. Stevenson, Toyota has developed a flexibility and responsiveness that continues to set the standard for the industry by concentrating on small quantity and manufacturing on what customers want. With the continuous improvement, TPS has become the ideal system in todays rapidly changing global environment. TPS increases the production flexibility able to produce different models on one assembly line (http://news.bbc.co.uk). Marketing and Customer Services The old TPS is focusing on economic of scale rather than the customers needs and wants. Therefore, demand of products is low as the new competitors such as Ford and General Motors has introduced the new vehicles. The use of new TPS has changed from supporting dedicated assembly lines for one vehicle with high volume to low volume of different models of vehicles by using the same assembly line. Furthermore, the revolutionary of TPS had enabled the Toyota served all the segment of passenger car vehicle market by offering an extensive range of innovative, high quality vehicles and engines. The vehicles are designed to satisfy the varied demand of Toyotas customers, while delivering superior quality and reliability (Hino, 2006). Customer satisfaction is a top priority in today competitive market environment. Mr .Stevenson cited that the implementation of revolutionary of TPS has impacted on the business operation of Toyota Lean Customer Relationship Management (CRM). Toyota built lean CRM in response to the growing volume of customer information collected at the many touch-points during the customer lifecycle. Therefore, Toyota can capture the change in customers behaviour easily. The Customer First concept is generated from the TPS. Toyota realise that no matter how good the final product might be, it is worthless if the products dont meet customers demands and needs. Thus, Toyota Retail System (TRS) are developed to define the Toyota Way in retailing. The concept of Customer First is about putting the customer in the drivers seat before the car has even been designed. The concept has separated throughout the whole organisation. The creation of 14 principles of Toyota Way has applied to the TPS Plan Do Check Act to retail environment. The objectives of TRS are to reach efficiency in retailing and delivering best purchase and ownership experience for customers (http://www.toyota.co.jp). Technology The continuous improvement in TPS had developed the use of technology in production. The expensive fuel price had encouraged Toyota to develop hybrid engines (Lynch, 2006). Other than that, the issues of global warning has increasingly concerned by stakeholders. The development of hybrid technology enables Toyota to more emphasis on promoting environmental friendly vehicles, which can more commit to corporate social responsibilities. Traditionally, Toyota was using digital print to print large areas of solid colour without areas of banding appearing and ruining the piece. The development of new technology DocuColor enables Toyota to produce with exceptional print quality (www.xerox.com). Culture In the past, the culture of the Toyota has increased the costs of production; it is because employees keep producing the products without stopping and correcting the problem of the products. Therefore, Toyota has the intention to build up an organisation culture, where employees need to detect a problem, stop the problem immediately and solve the problem at that time (Krajewski, and et al., 2007). The improvement is made at the lowest level of the organisation so that the employees who are actually doing the work are actively involved in doing the improvement (Appendix 9: The contrastive between traditional method of correcting problem and the Toyota method of stopping to fix model, p30 ). Other than that, the implementation of lean system has fostered the culture of continuous improvement, which placed high value on performance and result. Mr. Stevenson cited that Toyota has also build up a close relationship with its suppliers, thus, Toyota only order the materials, which is needed and there is no extra storage for unused materials. Evaluation of the Effectiveness of Change In the past, Toyota is considered as a low cost producer. But, the low cost strategy unable to help Toyota to establish s strong position in the global and compete with its competitors. Therefore, the implementation of lean system in TPS with JIT approach enables Toyota to pursue both cost leadership and differentiation strategy (Morrison, 2006). Differentiation strategy can be developed through the total quality control and continuous improvement in the stages of TPS. Furthermore, the new TPS provides an opportunity for Toyota to pursue its global niche strategy Lexus, which tend to target high income level people and to increase its presence in the global market (Lynch, 2006). Other than that, new technology that invented into the TPS had lowered the cost of production through eliminating waste and making it more efficient for Toyota to change model quickly in response to changing customer taste. With the revolutionary of TPS, Toyota has dominated the top ranking for reliability and manufacturing excellence in the third party quality survey since year 2006. Based on a Consumer Report, there are 47 most reliable car models in today market. Surprisingly, 21 Toyotas models are ranking in the survey of evaluating around 1.3 million vehicles. Toyota had been voted the global most admired motor vehicles by Fortune 500 global executives in 2005 and 2006, ranking first in the industry for quality, and social responsibility (http://www.toyotauk.com). Today, Toyota has replaced GM as the worlds largest car manufacturer. The successful of Toyota is the global market is because of its sophisticated lean system in business operation: production, customer services and marketing areas. Traditionally, it takes 3 days to build up a car. With the implementation of JIT approach in TPS, it only takes 24 hours to build the car from a roll of steel to finished vehicle. In average, the construction of engine is done every 54 seconds (http://www.toyotauk.com). The whole concept of Toyota is customer first, which has result in the increasingly growth of sales in Europe in 2006. Toyota had announced its record sales in Europe for 10th year in a row the achievement of an annual sales growth of 13% and a market share of 5.8%. The development of hybrid technology was voted as the Best Eco-Friendly Engine in 1999 and 2000 (www.issolutions.co.uk). According to Mr. Stevenson, Toyota has maintained its competitive advantages without making any loss, while other large car manufacturers are making loss during the economic downturn. This has prove that the lean system in the Toyota is efficiency and effective and able to react to the external change. Conclusion The implementation of lean system in business operation in Toyota is focuses on elimination waste, zero inventories, respond to customers behaviour quickly, quality management, and continuous improvement. However, no process can ever be perfect, thus, continuous improvement is needed. The element of continuous improvement can be a competitive advantages for Toyota to sustain competitive in the global market. TPS enables Toyota to produce vehicles at low costs, but low costs in production only reduce the selling price (short-term benefit). Therefore, Toyota can endeavour to produce vehicles which contribute the long term benefits for customer fuel-efficient engines. Fuel efficient engines not only offer the customers with long-term benefit, but also cultivate the environmental protection policy. Furthermore, Toyota can research on every aspect of the vehicles and find out the way to save the customer long-term costs with the basic requirement of security and safety policy. Nowadays, global warming is becoming an issue that concerned by public. Although, Toyota had developed the new technology hybrid engines, which is a combination of petrol and electric. However, this technology is not widely developed by the Toyota because not all the vehicles are manufactured by using hybrid engine. In order to contribute to the society, this is an opportunity for Toyota to strive in research and development by using hybrid engines in producing all the vehicles. Technological changes can make well-establish product obsolete, while technology can be used as a value-added function to achieve organisational competitive (Terpstra and Sarathy, 2000) (Hill and Jones, 1998). In order to avoid from vehicles obsolete, Toyota has to always keep updating the latest technology that used in manufacturing. By using the latest technology, Toyota can be more innovative in creating and manufacturing the vehicles. The revolutionary of TPS has developed Toyota as a learning organisation learning continuously from the problem solving. Furthermore, globalisation had influenced the way Toyota conduct its business in term of marketing and customer services, production, human resource management, strategy, use of technology and its business process. The changed of company policies had led Toyota successfully passed its competitive competitors GM and Ford. The implementation of TPS enables Toyota to uses both cost leadership and differentiation strategy to compete in the global market. As a consequence, Toyota has become one of the world largest car manufacturer companies in term of low price and high quality. In conclusion, their lean system made them an innovative leader in the auto industry and served as an important cornerstone of their success. Appendix 1: Change Management Process Start of change process Diagnosis review the present and identify the future state Review and consolidate Implement change Plan and prepare for implementation Recognition of the need for change External change, problem opportunities. (Source: Hayes, J. (2002) The Theory and Practice of Change Management, 1st Edition, Palgrave Macmillan, New York) Appendix 2: Attributes of Lean Organisation Apply JIT techniques to reduce virtually all inventories. Establish system that assist employees produce a perfect part every time. Reduce space requirements by minimising the distance a part travels. Build close relationship with supplier, helping them to understand their needs and their customers needs. Educate supplier about the responsibility of helping meet customer needs. Eliminate all but value-added activities. Material handling, inspection and rework jobs are the likely target because these do not add value to product. Build the workforce by constantly improving job design, training, employee participation and commitment, and teamwor

Jane Eyre :: essays research papers

â€Å"The passions may rage furiously, like true heathens, as they are; and the desires may imagine all sorts of vain things: but judgment shall have the last word in every argument, and the casting vote in every decision.†1 Such powerful words were found in the famous romance novels of Charlotte Bronte. Through her novels Jane Eyre and The Professor Bronte’s life experiences were reflected by her main characters as they sought independence, conceived images as symbols of important events in their lives, and they exhibited commitment to their goals.   Ã‚  Ã‚  Ã‚  Ã‚  Like Charlotte Bronte both William Crimsworth and Jane Eyre encountered hardships early in their lives therefore they sought independence. Crimsworth’s need to leave his brother Edward and Hunsden reflected the independence â€Å"[sought] by Charlotte in order to pursue her career as a governess.†2 Since Bronte’s mother died when Charlotte was very young her father allowed their aunt to educate and raise the children until they were old enough to seek a career. Their aunt was a stern woman and â€Å"was rather content receiving obedience than affection†3 which is similar to the character of Aunt Reed in Jane Eyre. Although Hunsden did not hold any blood relation to Crimsworth the relationship between the men was cold which forced Crimsworth to find separation form ridicule and harsh criticism as did Bronte from her aunt. The novel Jane Eyre further illustrated Bronte’s desires of seeking autonomy as the central character, Jane, r epresented the romantic relationship Bronte had experienced with her professor at the young age of 18. The storyline between Rochester and Eyre held true to the emotions of Charlotte Bronte because she felt the frustrations, helplessness, and happiness in a romance. â€Å"Isolation allow[ed]the heroine’s self-development, but it impede[ed] her romantic yearning to be thoroughly lost in love.†4 Yet, due to the hardships she faced in her romance Bronte still saw the need for separation from her beloved as did Eyre from Rochester and Francis from Crimsworth. Although it was hard for the author to leave her happiness, her frustrations were expressed in Jane Eyre:   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I grieve to leave Thornfield . . . I love it, because I have lived   Ã‚  Ã‚  Ã‚  Ã‚  in it a full and delightful life. I have not been trampled on, I   Ã‚  Ã‚  Ã‚  Ã‚  have not been petrified . . . [However] I see the necessity of   Ã‚  Ã‚  Ã‚  Ã‚  departure; and it is like looking at death.†5 Albeit Jane and William faced the difficulty of pursuing independence from harsh family and romantic situations, most important to both characters was to find equality among their social statures.

Buzz Marketing

Buzz Marketing is a type of word-of-mouth marketing. Word-of-mouth marketing is when businesses, products, services, or events are promoted in written or oral form via happy customers who tell others about their positive experience. Word-of-mouth marketing is considered to be a more credible source of advertising because the recipient is hearing the information from someone who is not perceived to be out for a profit. Furthermore, the person making the recommendation has their reputation on the line for making the suggestion. Consumers are more likely to trust someone that they know and like than they are to trust media that has selfish interests. When specifically talking about buzz marketing, as opposed to the more broad word-of-mouth marketing, it is described as an interaction of consumers and customers (users) of a product, service, business, or event, that increases the strength of the marketing message. This can create excitement, anticipation, positive association, etc, which is called â€Å"buzz†. The buzz is both the marketing by the company and the reaction by the customers and potential customers. Some examples of successful buzz marketing campaigns would be the hype surrounding the Ford Fiesta cars, Harry Potter movies, Twilight movies, Dexter television series, Volkswagen’s new beattle cars, the Blair Witch Project movies, and the beanie babies bean stuffed animals. For the Ford Fiesta cars, Ford gave 100 consumers a Ford Fiesta car to drive for 6 months. They were asked to complete different missions every month including delivering Meals on Wheels, taking treats to the National Guard, wrestling alligators, going to elope, etc. The participants then started sharing their adventures on social media sites such as YouTube, Flickr, Facebook, Twitter, Ustream, etc. This experiment was an enormous success. Ford got 6 and a half million views on YouTube and 50,000 information requests. Most of the requests came from non-Ford owners. Ford spent a very small amount of money on this campaign compared to how much a typical TV campaign would have cost. The beanie babies were another good buzz marketing campaign. People became crazed with collecting the stuffed animals because Ty Warner Inc. (the creator) created a false sense of scarcity. They purposely â€Å"retired† certain animals to make them valuable. They also would not sell them in large toy stores. They made people think that they were scarce and that they would be valuable into the future. Kids were going crazy making their parents buy them. Even many adults became beanie baby collectors. Ty didn’t even have to do traditional advertising. They were able to rely on word-of-mouth. They even tried to keep new animal releases secretive and wanted to not advertise so that people would think that they were â€Å"underground†. Ty Warner did such an incredible job of buzz marketing that he was able to make himself a billionaire just off of selling stuffed toys. Ty created an empire worth $6 billion dollars. He did this during the 1990’s. This was before social media had started. It is likely that if this was done today that social media would have helped him to make a lot more money. The Blair Witch Project movie ended up being very successful due to buzz marketing as well. People who went to see the movie thought that they were going to see a documentary about a true story. When moviegoers were viewing the movie they were genuinely scarred because they thought it was real. Obviously successful buzz marketing is much cheaper and more effective than traditional advertising. It can be done for as little as no money. But its effect can be massive. It can also backfire. It is impossible to know for sure how consumers will run with your initial buzz marketing idea. You can create a story and a buzz, but there is no way to know for sure that consumers will turn that into a positive buzz or that it won’t just fizzle out quickly. In order to attempt to create a buzz you need to start a compelling story. This story needs to have elements such as taboo, unusual, outrageous, salacious, interesting, secretive remarkable and/or hilarious. This story then needs to create a conversation. The conversation needs to engage consumers and make them keep the story alive. The bottom line in buzz marketing is that it can be very effective. A company with an unlimited advertising budget has the option of reaching every single consumer in America. But that only amounts to 300 million impressions. An impression does not necessarily lead to a sale. A successful buzz marketing campaign does much more than have impressions, it gets peoples’ interest. A sensational story makes a potentially boring product a compelling item that consumers want to buy. Buzz Marketing Buzz Marketing is a type of word-of-mouth marketing. Word-of-mouth marketing is when businesses, products, services, or events are promoted in written or oral form via happy customers who tell others about their positive experience. Word-of-mouth marketing is considered to be a more credible source of advertising because the recipient is hearing the information from someone who is not perceived to be out for a profit. Furthermore, the person making the recommendation has their reputation on the line for making the suggestion. Consumers are more likely to trust someone that they know and like than they are to trust media that has selfish interests. When specifically talking about buzz marketing, as opposed to the more broad word-of-mouth marketing, it is described as an interaction of consumers and customers (users) of a product, service, business, or event, that increases the strength of the marketing message. This can create excitement, anticipation, positive association, etc, which is called â€Å"buzz†. The buzz is both the marketing by the company and the reaction by the customers and potential customers. Some examples of successful buzz marketing campaigns would be the hype surrounding the Ford Fiesta cars, Harry Potter movies, Twilight movies, Dexter television series, Volkswagen’s new beattle cars, the Blair Witch Project movies, and the beanie babies bean stuffed animals. For the Ford Fiesta cars, Ford gave 100 consumers a Ford Fiesta car to drive for 6 months. They were asked to complete different missions every month including delivering Meals on Wheels, taking treats to the National Guard, wrestling alligators, going to elope, etc. The participants then started sharing their adventures on social media sites such as YouTube, Flickr, Facebook, Twitter, Ustream, etc. This experiment was an enormous success. Ford got 6 and a half million views on YouTube and 50,000 information requests. Most of the requests came from non-Ford owners. Ford spent a very small amount of money on this campaign compared to how much a typical TV campaign would have cost. The beanie babies were another good buzz marketing campaign. People became crazed with collecting the stuffed animals because Ty Warner Inc. (the creator) created a false sense of scarcity. They purposely â€Å"retired† certain animals to make them valuable. They also would not sell them in large toy stores. They made people think that they were scarce and that they would be valuable into the future. Kids were going crazy making their parents buy them. Even many adults became beanie baby collectors. Ty didn’t even have to do traditional advertising. They were able to rely on word-of-mouth. They even tried to keep new animal releases secretive and wanted to not advertise so that people would think that they were â€Å"underground†. Ty Warner did such an incredible job of buzz marketing that he was able to make himself a billionaire just off of selling stuffed toys. Ty created an empire worth $6 billion dollars. He did this during the 1990’s. This was before social media had started. It is likely that if this was done today that social media would have helped him to make a lot more money. The Blair Witch Project movie ended up being very successful due to buzz marketing as well. People who went to see the movie thought that they were going to see a documentary about a true story. When moviegoers were viewing the movie they were genuinely scarred because they thought it was real. Obviously successful buzz marketing is much cheaper and more effective than traditional advertising. It can be done for as little as no money. But its effect can be massive. It can also backfire. It is impossible to know for sure how consumers will run with your initial buzz marketing idea. You can create a story and a buzz, but there is no way to know for sure that consumers will turn that into a positive buzz or that it won’t just fizzle out quickly. In order to attempt to create a buzz you need to start a compelling story. This story needs to have elements such as taboo, unusual, outrageous, salacious, interesting, secretive remarkable and/or hilarious. This story then needs to create a conversation. The conversation needs to engage consumers and make them keep the story alive. The bottom line in buzz marketing is that it can be very effective. A company with an unlimited advertising budget has the option of reaching every single consumer in America. But that only amounts to 300 million impressions. An impression does not necessarily lead to a sale. A successful buzz marketing campaign does much more than have impressions, it gets peoples’ interest. A sensational story makes a potentially boring product a compelling item that consumers want to buy.

Gender in the workplace essays

Gender in the workplace essays Gender Discrimination in the Work Place Is it fair that men make more money than women do, even though they both have the same qualifications? Is it fair that women are less likely than men to get promoted are? Is it fair that women start at lower positions in the work place than men do? Discrimination in the work place is hindering gender relations in todays modern society. Women are getting fed up with always being treated unfairly by the employers. They feel that employers should base their decision on who can do the better job, not who is the male and who is the female. Hiring, promotion, and salaries are the three main factors that separate the men from the women in the work place. In hiring, men are much more likely to get a job than women are. Although in the last 10 to 15 years, women have gradually closed the gaps. In 1974, 14 to 25% of women earned bachelor degrees in computer and mathematical science. While in 1989, the women that earned the same degrees were 33 to 37% of the graduates. (Frenkel, 1990) Now, because the percentage of bachelor degrees has increased during that period, you would think that the hiring increase would be the same. Well, the hiring of women has only increased about 5%. So, are employers really looking for who gets hired with what degree or is it irrelevant? I feel that for the most part, employers do look at the accomplishments of a future employee, regardless of gender. In the past, that might have been different, but today, an employer would hire a more highly skilled women worker, than an average male worker. I think employers have a sort of obligation to hire the women. The companies sometimes feel that if they dont hire enough women, a discrimination suit could arise and that would hurt not only the company financially, but their reputation as well. In almost every industry, women occupy a very small proportion of the higher-level positions. For example, ...

Biology Field Study Essays

Biology Field Study Essays Biology Field Study Essay Biology Field Study Essay A general description of the area with reasons why the field study is being conducted. Geological overview Bicentennial Park which is located on the shoreline of Home bush Bay is a natural heritage site which features a vital wetland ecosystem and a large area of parkland colonized by a vast range flora and fauna. Within the park there are four communities of vegetation which are: Coastal Saltmarsh – a type of marsh that is intertidal between land and salty water, consisting of a group of salt-tolerant vegetation, grasses and other organisms. Historical Overview Gather information from first hand observations to construct food chains and food webs Explain trophic interactions between organisms in an ecosystem using food chains and food webs Describe the role of decomposers in ecosystems Measure a number of Abiotic factors to compare the mangrove and Saltmarsh environments Use quadrats to estimate the size of a population in an ecosystem Collect, analyse and present data to describe the distribution of species whose abundance has been estimated Consider the accuracy of population estimation strategies Identify factors determining the distribution of species whose abundance has been estimated Examine trends in population estimates for some plant and animal species in each environment Examine trends in population estimates for some plant and animal species within an ecosystem Justify the use of different sampling techniques to make population estimates when total counts cannot be performed Identify some adaptations of living things to factors in their environment Identify and describe in detail adaptation of a plant and an animal from the local ecosystem Analyse trends in a plant population using a transect Identify examples of allelopathy, parasitism, mutualism, and c ommensalism in an ecosystem and the role of organisms in each type of relationship Identify the impact of humans on the ecosystems studied {draw:frame} {draw:frame} {draw:frame} {draw:frame} Organisms specialisations for certain habitats In order for an organism to exist in this ecosystem, it must have certain characteristics which will allow it to tolerate the aforementioned conditions. This is referred to as an adaption. The majority of species have adapted to suit their individual habitats. The concept which is named ‘habitat requirement’ states that these specializations allow the organism to survive in one type of habitat but not necessarily in another. Changes in a habitat can be made by organisms that are free to move about such as animals, but these choices are made based upon the pros and cons of each place and the requirements of the organism. Aim: To determine the distribution of vegetation and changes in mangrove height along a transect. Location: {draw:rect} {draw:frame} {draw:frame} Food web {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} Food pyramid {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} Calculating abundance of organisms Results We can calculate the total number of crab holes in the area by using the formula shown above where; Average number in quadrat = 23. 9 {draw:g} {draw:g} {draw:frame} {draw:frame} *Adaptations of the grey mangrove *and the mangrove snail the grey mangrove (avicennia marina) _ {draw:frame} _The pneumataphors form an Ariel root system and act as a ‘snorkel’ to the mangrove, allowing the plant to ‘breath’ air and obtain the oxygen needed for respiration. They need to absorb air through tiny pores on their surface called lenticels due to the lack of air diffusion between sediment grains within the soil, and the oxygen supply is transferred to all the parts of the plants including the underground roots. draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} Adaptations of the Mangrove Snail _ {draw:frame} _Small Size: The maximum size that a mangrove snail can reach is approximately 1cm3. This allows the organism to be able to hide from predators more easily in places such as under leaves or branches, and hence making it harder to see. Human impacts *o*n the mangrove Long term effects of Pollution: _ {draw:frame} _ The altered behavior of nocturnal organisms due to light pollution. E. g. Birds who use the moon and stars for navigation will be disrupted and misled if too much light is present. Excessive unnatural light may also affect some predator-prey relationships and the competitive interactions of the animals. {draw:frame} If there is excessive noise pollution, animals within the network which depend on hearing to locate their prey may have extreme difficulties. Because of this, the organism will struggle to locate its food source, or companion, causing a lower chance of survival. Also, excessive and ongoing noise pollution will cause communication issues between a certain species, therefore disrupting their natural breeding patterns. If noise is not maintained, it may cause some offspring to not be produced i. e. ecreasing reproduction rates which may eventually cause the extinction of species within the environment. Questions Was there possible ways human error may have occurred? Discuss. Did you select the most accurate equipment and measurements for the measurements you conducted? Suggest how your methods could be adjusted to increase accuracy. To increase the acc uracy of the quadrat sampling method when measuring the height of the pneumataphors, these steps could have been taken: Double check the measurements recorded incase of human error. Repetition of the method by different people is advised to eliminate previous errors made such as misreading measurements and miscounting the pneumataphors. Random pneumataphors must be chosen in order to decrease the chance of a biased result. Quadrats should be placed at a regular distance such as 5m to increase consistency. In order to increase the accuracy of the results when measuring the Abiotic factors these steps could have been taken: Repeat each method several times and find the average of the total results. This increased the accuracy of the results and eliminates human errors. Ensure that the instructions are precisely followed. Generally, care should be taken when measuring any feature of an ecosystem as any wrong data will lead to a misconception of the lifestyle and actions of certain organisms. By: Julie Assi

Teach Skills for Content Reading With Developmental Reading

Teach Skills for Content Reading With Developmental Reading Developmental Reading is the name given to a branch of reading instruction designed to support students in content area classes, such as  social studies, history, and the sciences. Developmental reading programs teach students strategies for engaging content texts, such as textbooks, articles, and resource books that they will encounter in high school and beyond, in higher education settings.   Developmental reading does not address basic reading skills, such as phonemic awareness,  decoding, and vocabulary.   Many community colleges offer developmental reading courses to help students who are not really prepared for the rigors of college-level courses, especially technical textbooks. Strategies for Success in Developmental Reading Often students with disabilities are so overwhelmed by the amount of text they see in their content (social studies, biology, political science, health) classes that they will sometimes just shut down without even looking for information they need.  Their typical peers may never actually read a text since they can often use text features to find the information they need.  Teaching students, especially students with a history of difficulty with text, how to use text features will give them a sense of command over the text and help them read strategically as part of test preparation and study skills. Text Features Helping students recognize and learn to use text features is a foundational part of developmental reading.  Teach students to first scan the text, reading captions and titles and subtitles, and they will be better able to understand and remember the content of the text.   Illustrations:  the pictures, of course.  Photographs: yes, they are photographs rather than illustrations.Maps:  often to be found in social studies texts, and can typically be pivotal to understanding content.Captions:  found under illustrations, photographs, and maps, captions usually label what the student sees, often offering import information for unlocking the meaning.Titles:  tells specifically what the author intends you to find in the chapter or article.Subtitles.  the subtitles show how the author organized the information and can help students find the specific information they need.Index:  in the back. Very important to know how to use it.Glossary:  often word (new content-specific vocabulary,) will be boldfaced in the text, and students need to know that the glossary has a definition. Prediction Getting students to prepare for approaching a text is an important part of success in reading.  SQ3R  was the standard for many years:  Scan, Question, Read, Recite and Review.  In other words, scanning (using text features) was to lead to questions:  What do I know?  What do I want to know?  What do I expect to learn?  Yes, that is prediction!

HW1 Research Paper Example | Topics and Well Written Essays - 250 words

HW1 - Research Paper Example Of all the above solvents the use of diisobutyl ketone is less hazardous since it is miscible with most organic solvents and immiscible with water, it has a slow evaporating rate but has a high boiling point, has a good viscosity reduction, reduction of surface tension in high-solid coating. The major damage can be caused by spillages of which may result in irritation and burns to the eyes, nose, throat and skin, rashes to the skin, there might be cases of skin allergy with rash and itchiness. This can be control via the use of Butyl neoprene (gloves and boots), coveralls and respirators (full facepiece APR with OV cartridges 20ppm supplied air.). The basic function of any respirator is usually to protect from inhaling of hazardous chemicals or gases, they include full face piece respirator, half mask piece respirator, quarter mask respirator. The full face piece covers the greatest area from around the hairline to the chin as compared to half mask which covers from nose to chin and quarter mask which covers only the eye and the nose, hence the most appropriate to use is the full face piece since it ensures maximum area covered hence high protection. As mentioned above other hazards may include reactive hazards, this are mostly caused by release of gases which in turn burns/explode or causes high pressure hence inflicting injury to a person. Also there is pyrophoric hazards, this are chemicals that ignite in the air at a temperature of about 130oF e.g. lithium, powered aluminum etc. the best way to prevent this is by seeking of toxicity data from literature, private sources or even

Roles of Corrections Officers Coursework Example | Topics and Well Written Essays - 500 words

Roles of Corrections Officers - Coursework Example acter of inmates in order to control, discipline and provide security in the correctional and rehabilitation center (Stratton, West, & United States, 1972). They also have a responsibility to provide leadership and acts as a positive role model that the inmates should look up to, they provide emergency response to breach of correctional center, and they process, direct and observe visitors for the inmates. In the case of physical injuries to the inmates while, in the cell, they provide first aid services (Stratton, West, & United States, 1972). With the ever-increasing number of individual serving prison terms, correctional and rehabilitation centers have witnessed the increased number of inmates and thus have demanded more services to be offered by correctional officers. There has been an influx of mentally ill patients, physically handicapped persons as well as people with chronic illness that requires close monitoring. Due to this problem, correctional officers have found it necessary to acquire new knowledge in taking good care of the disadvantaged population in correctional centers (Dvoskin, & Spiers, n.d.). The correctional officers have the responsibility of creating a good and mutual relationship between the inmates and the prison staff (Dvoskin, & Spiers, n.d.). The inmates depend upon the staff to provide them with adequate security, maintain order and their safety in the prisons while the prison staffs depends upon the inmates to follow facility rule and provide work force labor (Stratton, West, & United States, 1972). Correctional officers are charged with the duty of providing a conducive environment for survival of inmates. They ensure cleanliness by disposing of off filth, ensuring proper room ventilation. They report overcrowding to federal authorities to build more cells. The prevention of overcrowding as well helps in preventing air borne diseases like tuberculosis and sexually transmitted infections (American Correctional Association,

Can a well-supported public broadcast system still offer something of Essay

Can a well-supported public broadcast system still offer something of value Can content regulations begin to disentangle the m - Essay Example Such assumptions thrive on the notion that the promotion of the government agenda forms part of the policies of the public broadcast systems. However, case analyses have shown that public broadcast systems can still achieve a high degree of proficiency in delivering value in the ways that uphold professionalism and balance. Certain universal thresholds must be met in order for the public broadcast systems to achieve the element of objectivity and trust from the multiple stakeholders. Despite favorable policies and adequate funding, public broadcast systems have to engage with certain fundamentals that relate with the establishment of principles and attitudes that attune with the core values of media and broadcasting (Crook 54). The need to protect the truth and achieve objectivity in reporting enjoins these systems to bind their practices under certain obligations that cover the interests of all stakeholders. Impartial reporting requires the adoption of a range of policies that effec tively connect with the fundamentals of business as understood under the framework of change and development. Cases abound where public broadcast systems have resisted the pressure to conform into objects of manipulation by the government. Professionalism entails the upholding of the interest of the majority while still defending the rights of the minority. Well-supported public broadcast systems in parts of the world have played important roles in criticizing negative policies (Crook 19). These systems have demonstrated a capacity to keep checks on public systems despite the fact that they draw much of their financial support from such systems. For instance, public broadcast systems in the United States have been instrumental in providing critical analyses on matters of national importance. Such matters have included policies on homeland security, approaches adopted on the global war against terrorism, government policies on spending, and other factors that involve a range of issue s that connect with matters of national importance. In these roles, the broadcast systems have faulted the government on certain flaws in its approach. Such an approach to the practice of broadcasting restores balance, objectivity, impartiality, and professionalism in the field of practice. Public broadcast systems have provided forums for parties with varying perspective without regard to affiliations or stakes. Within the aspect of professionalism, including multiple parties in the determination of processes often aligns with the need to foster understanding and inclusivity across the board. Such strategies are meant to respond to the diverse nature of the society in ways that represent the interests of all. Such an approach offers value in the practices of the public broadcast systems in the sense that they avoid the temptation of sectional appeasement and deliberate misrepresentation of issues. In order to avoid the temptations of bias and prejudicial treatment, public broadcast systems should establish the margins of influence and cooperation in ways that protect the principles of professionalism and journalistic standards as understood within a universal scope. Content regulation plays an important role in determining the performance of the media in a variety of respects. Most significantly, regulating the content of media

General Education Teachers Preparedness to Teach Special Education Essay

General Education Teachers Preparedness to Teach Special Education Students - Essay Example From this study it is clear that general educators should not only have knowledge of their content areas, but they should also be prepared to handle students of different abilities. Major areas of discussion on how to training general educators to be effective teachers in an inclusive classroom focus on the accountability of teachers. Teachers need to be accountable during their interactions with special needs students. Different strategies are used to prepare general educators in their teacher education programs. General education teachers should be prepared to meet all the needs of students regardless of their abilities. Interdisciplinary and collective programs ensure that these teachers are adequately prepared for their professional roles and responsibilities. These programs ensure that the teachers and students have a healthy exchange of ideas and concepts. An interdisciplinary approach to education promotes the use and development of core bodies of knowledge on human developmen t, language acquisition, learning theory and linguistic diversity, in addition to the relevant skills, knowledge, values, attitudes and methods. This paper outlines that the preparation of general educators in a core curriculum requires the teacher to have an overview of the sequence and scope of the curriculum. In addition, the teachers are prepared in their subject areas. In this case, the teacher is prepared on curriculum areas of writing, reading, social studies and communicative skills. Advanced preparation of these teachers in these areas can be achieved using seminars and workshops. One of the most effective methods of training general education teachers is using collaborative methods. Collaboration in the teaching practice is a new concept. Currently, training programs emphasize on general, mainstream and special education teachers.  

In what ways isthe study of intercultural communication theory Essay

In what ways isthe study of intercultural communication theory relevant to international students, or not - Essay Example (Raymond Williams, Key Words, 1983:87) It is important to first understand the concept of intercultural communication and its importance. Intercultural communication in the simplest terms is the exchange of information and ideas across different cultures and various social groups. Since, the world today is portrayed by a huge number of contacts between people often resulting in the communication between people with distinctly different culture backgrounds and linguistics. It is important to overlook the needs of communication, without any misunderstandings and collision across the cultures. The study of intercultural communication is significant for international students as it can help them to understand and recognize the nature of different linguistics, also it will help them to compare the similarities and differences between their and other’s cultures. There are cultures and sub-cultures within a culture. Students staying or thinking to apply to other countries need to develop the importance of understanding of cultures and their languages. Students engage and communicate with other international students to up bring the best of relationships. Intercultural communication is becoming gradually more essential due to the rise of globalization and also with the rise of multi-cultural job environments. Not all students get to receive the positive welcome from the students of other universities. Students often face difficulties while applying aboard, in foreign countries. Thus, in today’s age, students of college level need an education that will provide them with a set of helpful skills such as, â€Å"communication skills† this process will allow the student to compete in an increasingly developing global market with gradually increasing educated population. Social networking sites have played a vital role in promoting and fostering intercultural communication. Young generation use social networking sites for interaction and

Law case study Essay Example | Topics and Well Written Essays - 1500 words

Law case study - Essay Example For a claim of negligence to succeed, the claimant must establish that the defendant owed him a duty of care, and that the defendant was in breach of that duty. If a breach occurred or not is more a question of actual fact which is to be established on the basis of the evidence. However, the standard of care (expected) is a matter of law. In English law, the prevailing principle is that the standard of care is absolutely objective. The defendant’s actions or lack of actions are measured against the standard established by society for the task performed. In practice, the objectivity of the standard of care means, if a person purports to have a certain skill, or initiates endeavors which imply his possession of a specific skill, then he must display a level of competence associated with that skill. When we view the case of Wells v. Cooper 1958 DIY home repairs must meet the standard of a reasonably competent tradesman. On a whole the law of negligence is focused on who will pay the cost for the loss or damage. Generally, the motive of the defendant is irrelevant to the determination whether he breached the duty of care. We will first look at the Housing Act, 1966 s 39 which empowers the council to make loans for the acquisition of houses. To satisfy the necessary requirements in qualifying the borrower as a bone fide recipient and all the property as fit, the council must perform (via its agent or representative), an inspection of the dwelling on the basis of two pertinent criteria; (1) establishing the actual value and (2) that the dwelling will provide sufficient security for the loan.... as a result of the report by the Council's valuer, as to the actual value of an existing houseand thatis so situated as to be readily saleable, in the event of a sale by the Council becoming necessary, due to default by the borrower" (Ward). In an accompanying opinion in this case, Castell J., [1985] I.R. 29 at p 52 held that, "In light of the facts to which I have referred it seems to me that there was a sufficient relationship of proximity or neighborhood between the plaintiff and the council such as that in reasonable contemplation of the council carelessness on their part in carrying out of the valuation of the bungalow the plaintiff (in view of his knowledge that they were going to value the premises and his very limited means), would himself employ a professional person to examine it and so they should have known that if the valuation was carelessly done it might not disclose defects in the premises and as a result the plaintiff might suffer loss or damage. So it seems to me that a prima facie duty of care existed and there is nothing in the dealing between the two parties which should restrict or limit that duty on any way. In particular no warning against reliance on the proposed valuation was given" (Costello 1985) Also in Siney v. Corporation of Dublin [1980] IR400, O'Higgins, CJ states at p.414, "In this case it is sufficient to say that many of these recent decisions recognize a possible liability where the exercise of statutory powers in a negligent manner results in3 injury to

General Education Teachers Preparedness to Teach Special Education Essay

General Education Teachers Preparedness to Teach Special Education Students - Essay Example From this study it is clear that general educators should not only have knowledge of their content areas, but they should also be prepared to handle students of different abilities. Major areas of discussion on how to training general educators to be effective teachers in an inclusive classroom focus on the accountability of teachers. Teachers need to be accountable during their interactions with special needs students. Different strategies are used to prepare general educators in their teacher education programs. General education teachers should be prepared to meet all the needs of students regardless of their abilities. Interdisciplinary and collective programs ensure that these teachers are adequately prepared for their professional roles and responsibilities. These programs ensure that the teachers and students have a healthy exchange of ideas and concepts. An interdisciplinary approach to education promotes the use and development of core bodies of knowledge on human developmen t, language acquisition, learning theory and linguistic diversity, in addition to the relevant skills, knowledge, values, attitudes and methods. This paper outlines that the preparation of general educators in a core curriculum requires the teacher to have an overview of the sequence and scope of the curriculum. In addition, the teachers are prepared in their subject areas. In this case, the teacher is prepared on curriculum areas of writing, reading, social studies and communicative skills. Advanced preparation of these teachers in these areas can be achieved using seminars and workshops. One of the most effective methods of training general education teachers is using collaborative methods. Collaboration in the teaching practice is a new concept. Currently, training programs emphasize on general, mainstream and special education teachers.  

Law case study Essay Example | Topics and Well Written Essays - 1500 words

Law case study - Essay Example For a claim of negligence to succeed, the claimant must establish that the defendant owed him a duty of care, and that the defendant was in breach of that duty. If a breach occurred or not is more a question of actual fact which is to be established on the basis of the evidence. However, the standard of care (expected) is a matter of law. In English law, the prevailing principle is that the standard of care is absolutely objective. The defendant’s actions or lack of actions are measured against the standard established by society for the task performed. In practice, the objectivity of the standard of care means, if a person purports to have a certain skill, or initiates endeavors which imply his possession of a specific skill, then he must display a level of competence associated with that skill. When we view the case of Wells v. Cooper 1958 DIY home repairs must meet the standard of a reasonably competent tradesman. On a whole the law of negligence is focused on who will pay the cost for the loss or damage. Generally, the motive of the defendant is irrelevant to the determination whether he breached the duty of care. We will first look at the Housing Act, 1966 s 39 which empowers the council to make loans for the acquisition of houses. To satisfy the necessary requirements in qualifying the borrower as a bone fide recipient and all the property as fit, the council must perform (via its agent or representative), an inspection of the dwelling on the basis of two pertinent criteria; (1) establishing the actual value and (2) that the dwelling will provide sufficient security for the loan.... as a result of the report by the Council's valuer, as to the actual value of an existing houseand thatis so situated as to be readily saleable, in the event of a sale by the Council becoming necessary, due to default by the borrower" (Ward). In an accompanying opinion in this case, Castell J., [1985] I.R. 29 at p 52 held that, "In light of the facts to which I have referred it seems to me that there was a sufficient relationship of proximity or neighborhood between the plaintiff and the council such as that in reasonable contemplation of the council carelessness on their part in carrying out of the valuation of the bungalow the plaintiff (in view of his knowledge that they were going to value the premises and his very limited means), would himself employ a professional person to examine it and so they should have known that if the valuation was carelessly done it might not disclose defects in the premises and as a result the plaintiff might suffer loss or damage. So it seems to me that a prima facie duty of care existed and there is nothing in the dealing between the two parties which should restrict or limit that duty on any way. In particular no warning against reliance on the proposed valuation was given" (Costello 1985) Also in Siney v. Corporation of Dublin [1980] IR400, O'Higgins, CJ states at p.414, "In this case it is sufficient to say that many of these recent decisions recognize a possible liability where the exercise of statutory powers in a negligent manner results in3 injury to

Academic Writing Essay Example for Free

Academic Writing Essay My interest in International Relations and my decision to continue my education in this field is the outcome of my profound interest in Asian studies. Majoring in History of India, during my final year I became especially interested in the sphere of International Relations and Foreign Policy of India, writing my thesis on Indian Foreign Policy during Nehrus Government and Indian-Chinese relations. Two trips to India 1997 and 1998 allowed me to become better acquainted with this country, refine my knowledge of Hindi and collect unique data for my research. This unforgettable experience convinced me that I had made the right choice of study, leading me to apply for a PhD Degree so as to extend my research in this field. I have so far completed two years of the PhD program at St. Petersburg State University. My dissertation aims at disclosing those problems which still hinder the process of normalization between the two Asian countries, India and China, reflecting on how Indian scholars perceive these issues. See more: Satirical elements in the adventure of Huckleberry Finn essay Thus my research covers both Regional Studies and field of International Relations as a global world system where these two countries play an important role. My presentation of a paper on Indo-Chinese Relations in 1980s at the international conference East Asia St. Petersburg Europe: inter-civilization contacts and perspectives on economic cooperation held in St. Petersburg a year ago gave me the opportunity to meet many outstanding researchers, including my referee, Marcia Ristaino, who encouraged me to continue my studies focusing specifically on International Relations and Regional Studies. For that reason I applied and was accepted to the MA Program in International Relations and European Studies at Central European University in Budapest with a scholarship from Soros foundation. The courses I am taking here will provide me with a sound background in theoretical issues in International Relations. The reason of why I am applying for another Masters Degree is that the CEU program, despite its theoretical strength, has very few courses directly related to my major interest, Regional Studies and conflict resolution and peacekeeping. For this reason I would like to deepen my practical understanding of International Relations and relate it to a more focused concentration on conflict analysis and resolution through the program of the Carleton University. I am aware of the high reputation of your school and the excellent Masters program that you offer at the Norman Paterson School of International Affairs. I believe it will certainly help me with my research and career objectives either through work in diplomatic service or at an international organization where I will be able to apply my knowledge and skills obtained through studies at your University. Courses such as Conflict Analysis, International Mediation and Conflict Resolution and International Organizations in International Affairs will be very helpful for my analyzing of the problems in the South Asian subcontinent and beyond it and will allow me to deeper understand the reasons for numerous interstate and intrastate conflicts that persist in the region. Moreover these courses will be of particular relevance to my career plans which are to find employment with UN or a similar institution in the field of conflict resolution and peacekeeping. The possibility to combine theoretical studies with practical skills in conflict analysis and resolution at the Carleton University will enable me to become a good specialist who will be able to contribute to the common cause of peace in the world. I am eager to become a professional orientalist, as I believe this field of study will always be important in the changing world where Asian countries such as India and China play significant roles in the international arena. MA at the Carleton University would be a precious experience both in terms of my academic and professional career. I hope you will give me the opportunity to realize my ambition. (A CEU Student reproduced here with kind permission) Sample #2 Having majored in literary studies (world literature) as an undergraduate, I would now like to concentrate on English and American literature. I am especially interested in nineteenth-century literature, womens literature, Anglo-Saxon poetry, and folklore and folk literature. My personal literary projects have involved some combination of these subjects. For the oral section of my comprehensive exams, I specialized in nineteenth century novels by and about women. The relation ship between high and folk literature became the subject for my honors essay, which examined Toni Morrisons use of classical, biblical, African, and Afro-American folk tradition in her novel. I plan to work further on this essay, treating Morrisons other novels and perhaps preparing a paper suitable for publication. In my studies toward a doctoral degree, I hope to examine more closely the relationship between high and folk literature. My junior year and private studies of Anglo-Saxon language and literature have caused me to consider the question of where the divisions between folklore, folk literature, and high literature lie. Should I attend your school, I would like to resume my studies of Anglo-Saxon poetry, with special attention to its folk elements. Writing poetry also figures prominently in my academic and professional goals. I have just begun submitting to the smaller journals with some success and am gradually building a working manuscript for a collection. The dominant theme of this collection relies on poems that draw from classical, biblical, and folk traditions, as well as everyday experience, in order to celebrate the process of giving and taking life, whether literal or figurative. My poetry draws from and influences my academic studies. Much of what I read and study finds a place in my creative work as subject. At the same time, I study the art of literature by taking part in the creative process, experimenting with the tools used by other authors in the past. In terms of a career, I see myself teaching literature, writing criticism, and going into editing or publishing poetry. Doctoral studies would be valuable to me in several ways. First, your teaching assistantship program would provide me with the practical teaching experience I am eager to acquire. Further, earning a Ph. D. in English and American literature would advance my other two career goals by adding to my skills, both critical and creative, in working with language. Ultimately, however, I see the Ph. D. as an end in itself, as well as a professional stepping-stone; I enjoy studying literature for its own sake and would like to continue my studies on the level demanded by the Ph. D. program. The following is a shortened sample SOP (with technical details removed. ) Expert comments at the end of the paragraphs point out important features. After one years work experience as a research technician at [redacted], one of the USs leading research institutes, I want to return to academic study and undertake graduate studies in Cell Biology and Molecular Genetics at the University of [redacted]. Stating what you are doing now and what you are applying for is a simple, direct way of starting an SOP. After graduating with a first class degree from [redacted], University of [redacted], I felt I should gain some practical experience working in a research environment to gain first-hand knowledge of what the life of a research scientist entails. I have loved every minute of my work: especially the opportunity to participate in cutting-edge projects and discuss ideas with senior biologists. I soon realized that, although I enjoy handling the complex equipment and processing the results, I am not going to be satisfied with carrying out routine procedures under the direction of others. I want to be part of the team that directs the course of the project. My senior colleagues have encouraged my ambition and feel that I have the potential for graduate studies. Notice how the student tries to analyze the reasons for her choices. My love of biology started in high school. We had a young and enthusiastic teacher, Mrs [redacted], who took us on field trips and visits. She made sure we did as much practical work as was feasible, and demonstrated experiments that we hadnt the equipment or time to do ourselves. She also encouraged us to read. I remember the impact reading Maynard Smiths The Theory of Evolution had on me: I wanted to be able to explain such important ideas as clearly as he did. Quite naturally my first thoughts about a future career tended towards teaching – I wanted to be another Mrs [redacted]. It is good to explain how you became interested in your subject. However, dont go too far back! Notice that a specific example helps create interest. At undergraduate level, my interests became more focused. Although physiology and ecology came easy to me, it was biochemistry and cell biology that really captured my interest. We were fortunate to have good laboratories and excellent professors. I found that cell biology was an interdisciplinary undertaking: today you need a foundation in chemistry, physics and even IT to be at the forefront in this subject. This interdisciplinary aspect of the subject suits my abilities well. I have always performed well in all science subjects and find it challenging to apply the knowledge to practical problems. For this reason I chose to undertake a project in my final year on the behavior of protein molecules in high energy fields at [redacted]. The scientists at [redacted] were impressed with my practical skills and were happy to give me a recommendation that led to my present job. Details of courses and projects help to show focus. (This student went on to describe another important college project. She also gave a full description of her current scientific work. ) Many people have asked me why I did not proceed directly to graduate studies after graduating. The answer is that I wanted to make sure that I had chosen the right subject and the right place before embarking on a course of study that would involve many years of my life. The one-year gap has also given me time to work with the local Natural History Society: we take families on Sunday trips to the nearby National Park to help create awareness about environmental issues. I have also been a member and organizer of the [redacted] Film Society: we watch and discuss films from all over the world. I am looking forward to furthering my interest in film in the [redacted] Film club, at your university, and I also hope to use my passion for teaching in the [redacted] Social Outreach program. Explain the reasons for any unusual features of your career (taking a year out, poor performance, etc.). Include social and extracurricular activities to show balance in your life or because they are relevant to the course. In selecting the University of [redacted] I have been influenced by the way your research program addresses biological questions at the levels of molecule, gene and cell. I am particularly looking forward to such courses as Developmental Biology and Bioinformatics. I am also excited to interact with Professors [redacted] and [redacted] whose work is closest to what I want to pursue for the original research component of the MS degree. I have been corresponding with [redacted], a current student, from whom I have learned about the collaborative environment at [redacted] where I will interact with talented students, teachers and industry professionals. I believe that I will be able to contribute to and learn from the academically challenging environment at the University of [redacted]. Statement of Purpose(SOP) Name: ***** Major: Master of Science in Computer Science(MS in Computer Science) â€Å"Time and tide wait for no man†, this we all know. Having done an inspiring four-year course in Computer Science Engineering. I would like to put to use this knowledge to do my PhD in Computer Science. This would give me the leading edge in technology and the practical low-down and the information I require. For the past few decades man is advancing in to the unknown realms of science and technology. This advancement is to make life easy and to increase human comfort at home and at work and I would like to be an integral part of such betterment. For this, research would be of prime importance with hands on experience in real time Applications accompanied by in-depth knowledge of the subject. Technology,today,means power in the widest sense of tem and merely the power of mind. And it is this power potential that has given it the status it now enjoys. Right from my childhood I had a strong inclination to be a Compute Science Engineer. My interest in the subject has grown with each passing year and it has reached where even PhD will not quench my thirst for knowledge. I have come to terms with the fact that there is an enormous proportion of subject to be assimilated. I want to take up a research oriented course for my career. A natural aptitude for mathematics, a sense of logic, analytical ability, capacity for diligent work and high academic credentials secured me a place in Shri Vishnu Engineering College for Women. The four years curriculum exposed me to the entire gamut of computer courses thus laying a strong foundation for both my Hardware and Software fundamentals. My main areas of interest were Computer Graphics and Multimedia. I enjoyed the course in Networks and Operating Systems. My interest in Graphics and Database led me to prepare eye-catching illustrations to explain the electronic models. I have developed many Software programs in C, Unix , Java. My final year project was Enterprise Resources Planning Procurement Process System, under CMC Limited, A TATA Enterprise. The project was completed in a period of 3 months using Java, J2EE as front End and Oracle as the back End. The field of application of technology is what interests me the most. I want to acquire the learning that will enable me to contribute to the development pf a new software, which can improve efficiency and accuracy of work in varied sphere. Digital Processing is already transforming the world of Communications. My ambition is to work at the forefront of the technology with the ability to find innovative solutions to the changing needs. You might ask as to why a degree from United States of America only. Since 1994 computers have been out performing automobiles in terms of units sold annually in the U. S. A. All in all computers contributed nearly 10% of United States of America GDP. The United Sates of America is way ahead of any other nation in computer technology, manufacture and sales and would thus provide me the best infrastructure and know-how currently available. Besides, it is a country where Science and Technology is a way to achieve social progress and where improving human life’s very important. All these factors coupled together make the United States of America an ideal place to pursue my further studies. The distinguished faculty and excellent facilities at your university make its graduation program ideally suited to my professional goals. Your University provides me a dynamic atmosphere, which will shape me to be a thinker and a learner. The flexibility of the curriculum will give me the broad-based education I need to widen the scope of my knowledge and skills. The diversity of the student’s body will open my mind to new influences, new ideas and new ways of doing things. The world is literally becoming a global village where opportunities for work are transcending physical space. With the Cyberspace connections, Indian knowledge workers are increasingly contributing to the global work force. The international education will give me the training and the caliber to meet the global clients. I look forward to being an active contributing member of the student community at your University. Continuous progress is the key to life. And for progress, knowledge and proper guidance are essentials. I am sure, the quality knowledge and impeccable guidance will mould me to be in the learning mode all my life opening the way for constant growth as a person and a professional STATEMENT OF PURPOSE Respected Graduate Admission Committee: My name is **** . I pursued my undergraduate studies in Computer Science and Engineering at MVSR Engineering College, Osmania University, India. I am planning to pursue my higher education and I really hope to get enrolled into the Masters program, for the term starting Spring 08, at University of North Carolina at Charlotte. In the following paragraphs I have summarized my educational background, motivation for graduate study and my areas of interest. Starting off with my academic’s, I completed my schooling in ****, Warangal, India. My school helped me develop better in the field of science, right from the initial stages, with different techno fests, science expos and I have secured 74% marks in 10’Th standard though I secured 86% in mathematics. Then I said to myself that I am a far better performing student than these marks suggest. Hence to prove my capability to myself I worked hard with sincerity and devotion and obtained valuable marks of 83% in my Board of Intermediate at Sri Chaitanya Junior College, Hyderabad, India. At very young age as a student in high school, computer for me was only a means of entrainment as I found it exciting to play games and generating various mathematical series and patterns thorough BASIC programming. I was dumbfounded to know that games are nothing but programs. Curious to know how to program I developed a serious interest in Computers. This keen interest in mathematics along with a strong liking for computers, and particularly programming, prompted me to choose engineering with Computer Science as my major. This decision gave me ample opportunity to consolidate my creative energies and harness my technical aptitude. Early in my undergraduate study I was introduced to basic programming languages of C, C++ and Java. I understood the key features of each language and realized that one was an improvement of the other. Java being the most powerful and robust language of all fascinated me the most. My first computer science project was â€Å"Core Banking†, which performs the operations of creating an account, assigning an account number and handling transactions involving deposits and withdrawals. This program was initially written in C++ following the concepts of object-oriented programming. Later I modified the same program with some improvements like adding a GUI interface using Java. During the second year of my undergraduate studies, I had an opportunity to visit an IT company of my father’s friend. It was here that I actually saw hundreds of computers connected to each other and performing several different operations. I had many questions on my mind – â€Å"How are computers connected and if connected, how can they be managed? † Curious to know the answers and following the advice of my uncle, I read some books on Windows Networking. I was fascinated by the concepts of Domain, Active Directory, Group Policy and DNS. In the third year of my engineering studies, I was introduced to the subject of Computer Networks. Already having a sound knowledge in practical computer networking, I was at ease with this subject. During this course, I learnt the software side of networking i. e.  how to actually implement and develop different servers. The sessions in the labs were devoted in developing programs like implementation of connection-oriented and connectionless Echo Servers, concurrent multithreaded File Transfer Server and Chat Server. Currently in my fourth year, area of Distributed Systems and especially Peer-to-Peer Systems are of great interest to me. I undertook a project in Galaxie Software Solutions as an intern to design and develop a E-Care system, is an Help Desk System which can overcome some of the disadvantages of the existing software. My work in Galaxie Software Solutions gave me solid practical knowledge of many technologies and concepts such as Java, Oracle, XML, Object-Oriented Design and Programming.. I have also presented a paper entitled â€Å"Cryptography† at Parikaran 2K7 – a National level technical fest. My predominant research interests have evolved into three categories that I believe are interconnected. The three areas of interest are Computer networks, Distributed systems and Information Security. I would be very eager to work in any of these areas or interrelated areas like Networking or Distributed Systems along with Information Security. I worked as a teaching assistant for juniors in C, C++ and Oracle programming. The teaching experience has helped me to communicate articulately and interact effectively with diversity of peers. During the last two years, besides the college academics I spent most of my time attending a number of extra-curricular workshops, seminars and conferences in different fields of computer science. I look forward to a career in research where I cannot only use my academic background to achieve my research goals but also make original contributions to my field of interest. I believe that graduate studies would provide me with the opportunities to attend advanced courses and would be the stepping-stone to my career in research. University of North Carolina at Charlotte suits my research interests because of its advanced academic curriculum and world-class research groups. I believe that it is the best environment for me to achieve my goals while gaining experience and exposure to a diverse student body and faculty. I believe that no other school provides students with the combination of culture, education and research environment, required for an overall personality development, as offered by your institution. Summarizing all written above, I believe that my serious intention for study, my projects, my certifications and strong academic background in various areas of Computer Science will be beneficial for my graduate studies and research. Attending your prestigious institution would give me an opportunity to receive high-level education under the guidance of prominent professors and excellent teachers. I would regard my admission to University of North Carolina at Charlotte not only as a great honor but also as a great responsibility and challenge to prove myself. Thank you for your time and consideration. High Regards, {NAME}. While reasoning my intentions to pursue MS in Computer Science at Oklahoma State University I would like to throw some light on my career till now, I always fancied myself with Computers right from my childhood and thought of becoming a Software Engineer got implanted in my mind at an early age. A career in Engineering seemed the most challenging and logical extension of my abilities. I was given training in the basics of the operation and the applications of the computers during my school days. From that day onwards until the 10th standard I was constantly being taught different concepts of computer in different levels. The various concepts that I am thorough with, in school, are Word, QBasic and C Fundamentals. Science has been my favorable subject right from my school days and has always been one among the toppers of my class. I have even represented my school in many competitions. I have been the member of the quiz team of our school that has won many competitions. After my higher secondary I was determined to secure for myself a position in the Information Technology field, which deals with the areas of Computers, Communications and Networks. To accomplish this I had to qualify in the EAMCET Entrance Exam for Andhra Pradesh, India. I secured a good rank in the examination and secured a seat in Computer Science Engineering in V. R. Siddhartha Engineering College, Affiliated to Nagarjuna University. At VRSEC I had the good fortune of having a well-compiled syllabus, which placed equal emphasis on theoretical fundamentals as well as practical applications. Subjects such as Computer organization, Digital Logic Design, Microprocessor Applications laid a solid foundation in the theoretical aspects of the subjects. Practical application aspects were introduced to me through subjects such as Object Oriented Programming concepts, Data Structures, Relational Database Management Systems, Internet technologies. The areas, which are of special interest to me centered on Computer communications, Software Engineering, E-Commerce applications. I am interested in learning more about encryption and artificial intelligence. My interest in Networks began when I read about the various application fields it could be used, in the Information Technology magazine. I am a regular reader of magazines such as IEEE-spectrum, potentials, chip, computer networks, and computer today, which enabled me to be in touch with the latest developments in information technology. At VRSEC I had the opportunity to interact with some of the best professors in our region. I had the opportunity to do alive project in BPL Mobile Ltd. Coimbattore and project title is Mobile High Usage Roaming Alert and the project is being implemented by the company people right now and the project is done in VB and Oracle. The next step in my career towards achieving my career goal is to pursue my Masters Program in Computer Science. I have done considerable research in this area to pursue my Higher education in a reputed University and with a good course curriculum. I found about the education in USA and its recognition. I have therefore applied to the OSU in USA. Also with some advice from my college senior who are in various colleges in USA I have opted for this College. The course MS in Computer Science. The course has been designed to give me insight into the world of academic and industrial computing research. By focusing on several currently active areas it affords me the opportunity to gain an in-depth understanding of the topics of the course and in doing so, to develop the skills necessary to carry out innovative work with in the discipline of computing. I strongly believe that a software engineer should be instinctive, innovative, quick to adapt and adopt new technologies, which is only possible with solid foundation and profundity in his subjects. This entails and insightful and thorough understanding of the intricacies of the subject. That’s the reason why I am inclined towards MS in Computer Science. I am sure that with my interaction with the faculty and peers at your college will provide an ambience conducive for my transition from an undergraduate to a graduate. It is my strong belief that graduation from this institution will take me close to achieving my ultimate goal of becoming an efficient software engineer. While my sights are firmly set on graduation, it is my strong desire to pursue research program following my graduation. Computing Science plays an ever-increasing role in today’s society. Technological innovation has been one of the driving forces behind India’s rapid growth. It is therefore essential that every opportunity be afforded to talented Indian graduates to extend their education and skills in order to play an active role in managing the opportunities presented in the future. India is fast gaining a reputation for its computer industry and at the moment it is regarded as the centre for Software and as a result many of the top notch Multinational Corporations are establishing their contact centers in India. As a result an International Degree is focused to meet employment  opportunities with in the computing industry in India. Possible career opportunities for me in India include research and development roles in the development of new technologies such as software engineering, technical applications developers and consultants, network managers and other leading roles in computing industry. A fascination for Science Technology and keen interest in the ever-growing world of technology motivated me to take up engineering. I choose to major in Electrical Electronic Engineering with an intense urge to delve into the challenging field. During my under graduation program I learned the various fundamentals of Electrical Electronics Engineering which together with practical course work reinforce interest. Right from my school, I had a penchant towards Mathematics, Science and research in general. This basic interest led me to take up Mathematics, Physics and Chemistry as my major subjects in high school. As a part of my Physics project, I had constructed logic gates and simple latches using basic circuit elements. I was so astounded by the Power of Electrical Electronics. This interest made me to take Electrical Electronic Engineering. I would like to present my past performance as my credentials for my success in my future endeavors. My innate strength has been my quantitative and analytical abilities which instilled me a special interest for mathematical and physics. I had opted the same in my 10+2 with good marks. I was placed in the top 15% of one lakh who took engineering entrance examination. This performance helped me in getting admission into Sri Saradhi Institute of Engineering, Nuzvid, India. During the course of my undergraduate study I was exposed to various courses with applications like Electromagnetic field, Control systems, Power electronic, Electrical measurements, Linear Integrated Circuits, Electronics, Pulse and digital circuits, Computer methods in power system control, Digital Signal Processing, Power systems(1to 3), Electro mechanics(1 to 3) Micro processors Micro Controllers, High voltage engineering, Modeling of power system components, Utilization of electrical energy enhanced my subject. I secured good results in my engineering. I was well versed in programming languages like C, C++ Java. During my final year I decided to do project in Machine cutting using micro controller. From my kinder garden my medium of instruction is English. I had written GRE and got 1060 score, which adds to my English language proficiency. Excellence in any sphere of life can be achieved trough determination, hard work, preference and dedication. Yet lack of in depth knowledge of the subject leaves the conceptual skills incomplete. It in this concept that I would like to pursue a course that control system in your esteemed university. I am very much interested to do MS Computer Science in your esteemed college. I realize the need for me to study at the center stage of activity in these fields at your college in USA. My earnest desire to continue my future studies at your graduate school stems from that it is one of the top colleges in Ireland having fine record of academic excellence and is backed up by expert faculty and research facilities. The other reason why I want to study at your esteemed college is that it provides the kind of expose needed to broaden my thinking and indo any insular prejudices that might be still prevalent in me. Your college is a confluence of people from every nationality, religion and race. Overall development of the personality can be done and it helps me to broaden my concept from the narrower confines of nationalism to internationalism. I am clear as to my carrier aspiration. Educational I believe is a life long process. I there fore wish to pursue a doctoral degree after my MS and therefore combine research and teaching as carrier. I am fully aware that yours curriculum requires that I summon all my resources and I aver that I have the necessary commitment, intelligence and stamina to look forward to do it all. I am convinced that my study at your department would be meaningful and rewarding experience. I look forward to have a long and profitable association with your esteemed college. I especially thank you for giving me the opportunity given me to express about myself. Name : ******** Program Sought: MASTERS IN ENVIRONMENTAL ENGINEERING Semester Sought: Fall 2012. STATEMENT OF PURPOSE There is a very famous adage, â€Å"If you think education is expensive, and then try ignorance†. I could not agree more. I believe research is necessary to acquire data and formulate theories, but it is just as important to know how to apply those theories and use that data in the real world. To be competent and competitive I will require a master’s degree. A master’s degree will give me the up-to-date tools and knowledge that is the need of the hour. It is after a good deal of self-evaluation that I have decided to pursue graduate studies.